Sarah is a creator and consultant that specializes in content creation, creative direction and digital strategy. She is also the creator of the fashion and lifestyle blog west on rose which she runs alongside her Instagram and TikTok.
More than a multi-hyphenate, Sarah applies her creative direction and timeless aesthetic to all aspects of her life. She is known for her sophisticated yet uncomplicated style, her ability to curate purpose-driven products and places in a visually appealing way and connect them with those that need them most, and her intuitive, down-to-earth perspective on life, style and wellness.
She is heavily influenced by her time studying fashion and architecture in Copenhagen in 2009 where she fell in love with the Scandinavian aesthetic and lifestyle. It was there she was first introduced to the impact of design on the environment and the concept of Cradle to Cradle – two principals that are key aspects of how she approaches her own style and work with brands. Whether it’s an outfit, a room, a trip or the more delicious things in life she craves a beauty and functionality that is both approachable and luxurious, elegant and edgy, and nourishing and indulgent.
Her platforms are a glimpse into her soul – the lessons she’s learned, causes she champions, brands she supports and values she lives by. As a content creator her goal has always been to show her authentic life through her artistic lens – real, yet refined. Through her own content and work with brands, she aims to inspire others to feel confident in their own skin, express who they are and own who they want to be in the world.
With over a decade of experience across the fashion and wellness industries, Sarah has a passion for advocating for impactful brands that are committed to craftsmanship, design and making the world a better place, and helping them bring their brand to life in a way that is both authentic and inspiring.
Currently, Sarah splits her time between the West Coast and Europe, taking any opportunity to chase the sun and explore the world. When she’s not creating content she is often planning her next adventure or meal with her family, enjoying a green juice or a glass of natural wine, or practicing her French.